My site is 5 years old, which is a huge advantage for SEO.

These days I would NEVER start a new site with the intention of using AdSense to monetize. I don't think I've seen a site in the last 2 years that had AdSense on it where I didn't know I could make more money with a different method of monetization.

In short AdSense is the lowest possible form of making money on a website. It is the easiest and requires the least skill and therefore is probably the least rewarding.

With my payday loan site, I'm positive I could make more by promoting leads to payday loan companies directly, but it tough to risk what I'm already making.... they don't call it CrackSense for nothing