During a break one day I was reading in the newspaper that last year sales for Christmas were down 3% last year (I think compared to the year before?). And are projected to be up by 1% this year. Now, don't quote me on the number because I had only a few minutes so I had to scan the article but surely they don't spark during all holidays. Of course sales will increase but a dozen days out of the year will hardly set you in the green.

Am I just missing something\misinformed? If so correct me because I'm certainly trying to learn.