Hat-

I don't think a lot of these people go for the bargains.

That's only the reason they give.

The real reason is bragging rights-- to tell someone you did this to save money (or, that it's OK to be a compulsive shopper in a recession, as long as you're saving $5 at 2 am!)

FWIW, there were 3 or more people at our Thanksgiving meal yesterday who were planning on getting up at 2am to be at a store by 3 am.

Bragging rights.

-Russ H.