Not just keywords but keywords that consumers are searching for and you aren't necessarily competing with these large health companies that already have thousands of backlinks.

Some long tail keywords can generate some great traffic as well.

Did you look at the page source to get the meta tags and keywords??

You can use a tool like searchit.sitesell or others that help you analyze this type of stuff, look for backlink opportunites, etc. - and find ways to sneak in the backdoor so to speak.

And I second that value is what will make your site profitable in the long run.

Joe