Originally Posted by Jason_MI

Just remember that to the vast, vast, vast majority of home buyers, energy effeciency is still something forced upon them by the government. I know I'm making a huge generalization; but study after study, as well as the past ten years show that many people'd save a buck on insulation if it meant they got granite countertops. So your market really is significantly smaller, and many of them (those that are interested in 'green' items), are also at a generally lower socie-economic scale. So you have some things to overcome, but that shouldn't stop you, because it also means there is less competition.