Millionaire Entrepreneur Forum - View Single Post - MGA-Mattel Bratz Battle Goes to Jury

WheelsRCool · Jul 12th, 2008, 06:00 PM

Well, this is it; this decision could determine who controls the fashion doll industry; Bratz provide strong competition for Mattel, but Barbie is still a strong brand, so if the jury rules in Mattel's favor and they get the Bratz brand, Mattel will dominate flat-out the fashion doll industry. If they rule in MGA's favor, the competition will continue.

Mattel, MGA court battle over Bratz goes to jury - Forbes.com

P.S. I wasn't sure if this was the correct news forum for this, I figured since Isaac Larian is an entrepreneur (owner of MGA, the Bratz maker), it fit.

Jul 12th, 2008, 06:00 PM	#1 (permalink)
WheelsRCool Level: (6) Mercedes Joined: Aug 2007 Age: 24 Posts: 422 Thanks: 3 Thanked 6 Times in 4 Posts	MGA-Mattel Bratz Battle Goes to Jury Well, this is it; this decision could determine who controls the fashion doll industry; Bratz provide strong competition for Mattel, but Barbie is still a strong brand, so if the jury rules in Mattel's favor and they get the Bratz brand, Mattel will dominate flat-out the fashion doll industry. If they rule in MGA's favor, the competition will continue. Mattel, MGA court battle over Bratz goes to jury - Forbes.com P.S. I wasn't sure if this was the correct news forum for this, I figured since Isaac Larian is an entrepreneur (owner of MGA, the Bratz maker), it fit.