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Yes, I use that tool daily, Google trends is a killer site.
Here's another one:
https://adwords.google.com/select/KeywordToolExternal
Google, in the last week, has begun to display actual numbers of searches for this tool, where before they only gave an approximation.
This tool is probably the most useful SEO tool on the web if you think about it.
For example if you type in a keyword, Google is telling you the search volume for that and any related terms, and at the bottom it is giving you a list of all the terms that people who are searching for that phrase are also looking for.
Essentially, they are telling you EXACTLY what they are are looking for in a page when someone does a search for your keyword... they are handing you a blueprint for content for that phrase.
When I create content, I take the phrase I want to rank for, plop it into that tool and make sure I get all the important phrases covered off in my story...it works  |
I liked the fact that Google has gone from green fields to actual numbers. Big change and a very good change. I salute Google. Makes my advertising a whole lot easier (you where almost forced to visit third party websites in order to see number statistics before this change took place).