Well, I think the '$200' per order is something that is definitely acheivable and you will only benefit from it. The way I boost my sales per click on my E-Commerce sites is have direct links from a product they add to their cart to other products that are useful in the same manner. Say for instance, a customer buys a new tube for their bicycle tire. Once they add it to their cart I have 5-10 small pictures pop up below on the confirmation screen that says something to the affect of 'Useful tools to help change your tube' followed by tire mounting/unmounting kits, new Valves, Emergency Patch kits, and a univeral 'swiss army' style tool. This keys them into other products that they need at the moment. Its amazing how little $25 dollar sales that you were not receiving before can help grow your order ammounts substantially.

If I were you I would look at a way to directly market related products once you know they are buying something in the genre, and offer a small discount if they buy them at the same time. Or, something I found that works great, is offer a 5%-10% discount on a so called package from your company. Buy these 3 independent products for $35 each, or buy all three at the same time for $95.50 or however. People love a bargain, be the one that gives it to them. If you do, I can almost garuntee a return customer.


Best,

PerryC