If you go to: XL Results Foundation | Roger Hamilton's JOT Podcast

and listen to this file:

RHJOT34 - Enterprise Stage 1, Proven Concept

then you will get a glimpse of what you're first aim as a startup entrepreneur is. This stage is before you even write a business plan. You could also listen to the other stages listed on this audio list. There will come more stages in the future. In total there are 8 stages (that I personally believe in and follow).

All audios are free to listen too, of course. This is just to clarify what I mean in previous posts on this thread.