I see your point, I kinda agree with you. I myself have a blog as a tool to communicate with people and create a place for my visitors. I will leverage it's popularity then (trying to build a brand) to sell my own product or online coaching. So I'm focusing on online business more myself. Anyway Gary V is an incredible guy and you watch his stuff I guarantee you will learn good stuff (plus he has a book coming or already published which should be a good read). He and Fastlane has a similar philosophy on creating business (just this forum concentrates on speed more)
Combine both and you have a great source of info!