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Are You Driving the Fastlane? Or Spectating as a Passenger?
Take a moment and envision your dream car. Bugatti Veyron? Lamborghini? Ferrari?
Now, I want you to imagine a hypothetical situation in which you were given the keys to your dream car to do anything you want, unencumbered.
What would you do? Would you grab those keys and take it for a spin using every single minute of that hour? Or, would you plop your butt down in the passenger seat and ask someone else to drive? I can’t imagine anyone forgoing the opportunity to drive their dream car and saying “Here, you take control, Ill sit in the passenger seat”.
Unfortunately, this is how many of us approach business — we are Passengers of a Fastlane — and that limits our wealth potential and usually, makes someone else rich.
A core tenet of a pure Fastlane business strategy is control. You need control over your business, your organization, your revenue model, and your operational choices.
Drivers of the Fastlane have such control — passengers do not.
So are you DRIVING a Fastlane? Or are you a PASSENGER in it?
Passengers join MLM companies. Drivers create them.
Passengers buy FRANCHISES. Drivers sell them.
Passengers join AFFILIATE programs. Drivers offer them.
Passengers retail products. Drivers manufacture them.
Passengers buy stock. Drivers sell stock.
Passengers use dropshipping. Drivers offer dropshipping.
Passengers get employed. Drivers provide employment.
Now, I know this “passenger” description probably describes many of you. Don’t get discouraged or defensive. Passengers of Fastlanes can make good money, sometimes, boatloads. However understand this: The driver retains control and makes the big money. The passengers make good money.
There is a difference between GOOD MONEY and BIG MONEY.
Good money is $20,000/mo.
Big money is $200,000/mo.
FASTLANE ACCELERANT
In any passenger/driver relationship, the driver always makes more money than the passenger and retains what is most important to a Fastlane Strategy … CONTROL.
When I owned my company, I offered an affiliate program. My best affiliate consistantly earned $30,000+/mo. Yes, he was making good money. He was the passenger. I was the driver. As a driver, I was making $200,000+/mo. Good money versus big money.
We all have heard of “AdSense” millionaires. These are affiliates and content marketers who earn GOOD money from promoting Google Adsense. Some content providers and bloggers are doing 6 figures monthly. While this can be argued to be BIG MONEY, Google (the Driver) is making the BIGGER money.
Now we get to the most dangerous reason of choosing to ride a fastlane as a passenger versus a driver.
I have firsthand experience this week and here is the story:
A thread at my forum was discussing the RichJerk program. This became a topic because Google Adsense was serving-up RichJerk ads on my forum’s sidebar.
Anyhow, as the thread progressed, I made a joking post about Latrell Sprewell: I posted “Yo, click on some Google Ads cuz I have a family to feed!”. For those who don’t know Latrell, he was a former NBA Basketball player who declined a multi-million dollar basketball contact and claimed the offer was ludicrous because “he had a family to feed”. Funny huh?
Not really.
The folks at Google, either thru their spiders or manual review, looked at this joking post and claimed it violated their terms. They shut my ads down. The ad space was now serving up blanks.
Now imagine if this forum and the Google Adsense revenue was responsible for feeding my family. Imagine if I relied on it. Imagine if I was earning $15K/mo from these ads and in one big swoop, it was gone.
No control. No say. No power.
It took me 8 days to resolve the problem, but it exposed the dangers of riding a Fastlane as a passenger versus driving it.
For those 8 days, revenue was $0.00. Zero. Nada. Zilch.
I can’t imagine running a company where another company has the power to instantaneously KILL your revenue stream. It is dangerous.
Yet, millions of people submit to this type of organizational control without pause. They sign franchise agreements giving control over crucial business decisions; marketing, ads, royalties. They join distributorships in which their compensation structure is control by others. Their product funnel is controlled by a centralized source.
Years ago, I was apart of an MLM. I had friends making GOOD MONEY. Ultimately, the company changed its product line and comp structure. His GOOD MONEY stream disappeared and he the asset he created (his downline and cash-flow stream) disappeared in a matter of months. He had no control, no say, and no power.
So when you embark on your journey to wealth, ask yourself, am I going to grab the keys to the Fastlane and drive it like there’s no tomorrow? Or am I going to sit in the passenger seat and let someone else drive the vehicle ….
Drivers have all the fun and make the BIG money.
Peace,
MJ
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When I was in my 20's, they laughed and said I was nuts. "MJ! You're dreaming!" Then, I got the last laugh. I retired in my 30's and now live a dream. Those same people now whore their life away for a paycheck only to reclaim their salvation on the weekend. With a correctly executed Fastlane plan, everyday of your life can be your weekend.
I was on Yahoo and found your blog. Read a few of your other posts. Good work. I am looking forward to reading more from you in the future.
Tom Stanley
HAVE COMMENTS?
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http://www.thefastlanetomillions.com/mindset-motivation/15779-you-driving-fastlane-riding.html
Or here. Thanks!
Nice article, but then again you can’t be the driver in every aspect.
If you receive the money via PayPal, PayPal is the driver because of the fees. If you cash your check at the bank, bank is the driver. And at the end, you pay the taxes, the Government is the driver.
That’s why I don’t try to become the driver in every aspect, but I diversify !
Cheers,
Chris.
@Chris,
No you can’t “drive” every aspect of your business, but I’d like to hope that your core revenue model is Driving vs Passengering. Even Google has to deal with banking and governmental regs … but they do control their revenue model and the pricing of such. No one can come in and say “We’ve decided to change”.