lose win for information web sites

i've been listening to "the four hour work week" audiobook (very impressed so far) and i came across the "lose win scenario". i'm trying to think of some "lose win" offerings that you can make for a service which you provide that has no tangible product.
anyone have any solutions for this type of situation?

As I recall, the concept is, "If you aren't satisfied with, we'll refund the cost of your purchase PLUS [$/%] more." With a service, it wouldn't really be much different. You could include some fine print, though, that gives you some discretion. I.e. "In order to qualify for guarantee refund, subscriber must have logged onto site X times over the course of Y, and attempted at least Z queries of data" or such. Seems a little trivial. But it might keep someone from using you as a savings account with a guaranteed 50% ROI!

Or - make it harder by requiring a full 30 day trial period, with a request for feedback as to why they are canceling their subscription, and the caveat that the maximum refund is for 1 1/2 or 2x of ONE monthly charge or such.

Or - just give them the first month for free. That doesn't fit the definition of a lose/win. But it would be easier.

hi jill...how's it going? hopefully well. it seems you're pretty busy on the board which is great.

as far as your input that's some good insite. i actually have a "free trial" at the moment. the interesting thing is the four hour work week suggests free trials are not too effective, hence the reason for the post.

Just offer some bonuses and allow them to keep the bonuses even if they cancel your service.

A fun one that I just thought of was "we're so confident that you'll like our service, that if you don't, we'll pay for a month free at one of our competitors!"

good idea Jon. That is what I would call, "Putting your money where your mouth is!" haha