Re: New Website
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Apr 17th, 2009, 07:46 PM
#2 (permalink)
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As someone who also has aspirations to start a similar web project I can relate to you a lot. Rather than focus on the technical skills in this post, I will attempt to describe a big “Ah ha” moment I had regarding the commitment to a web business. I was quick to learn (as most fast-lane members will tell you) that google ads you see claiming “Fast, easy website: make $2000/mo now” are almost always no better than shallow quick-rich books.
I can recommend reading
essays by Paul Graham on tech startups. Graham is founder of YCombinator – a Silicon Valley VC providing seed funding to mostly college student/younger startups looking for $10-50k investments. In addition to the money, YC provides advice and guidance to keep the startups on the right track. His essays are the best resource (outside YC) for his advice.
A condition of YC is that all founders are required to relocate to Silicon Valley for the three month period that the “season” operates. To paraphrase Graham: “We often get people asking us whether they can participate from another location because [insert inconvenient reason for moving]. A reluctance to move tells us that person has little understanding of the sacrifice required to start a successful startup - moving for three months is probably one of the easiest hurdles our founders need to get past.“
As you begin read more and get a sense of the YC program, you begin to realise: here are some of the smartest and most highly motivated college students (most who have been dabbling in multiple programming languages for years) and despite all working 40-50+ hrs/ week on their startups – probably 50% (by Graham’s generous estimate) will become successful, profitable companies.
I don’t say this to dishearten you, if anything I hope it produces the opposite response. My old thinking: “that with my limited/nonexistent programming experience, I could pretty easily work hard for a month and develop a successful website that I could earn me a passive income”, has now been replaced by a more realistic view that this is a project likely to require a lot of learning and a significant amount of time. I believe it is because they understand this, that many experienced web professionals recommend outsourcing programming to experts – free/purchased web templates can only get you so far without programming experience.
I feel that understanding the commitment to this kind of project promotes greater action in answering the most important questions before getting started. With an appreciation of the sacrifice required suddenly these answers seem much more important: What does my business do? Who are my customers? What do they want? Who are my competition? Would I pay for it if I were them?
Once again, I hope this post doesn’t come across negatively – I feel that squelching the illusion that an online business is a “no pain, cash cow” will mean that when I do start a project of this nature my chances of success will be greatly improved.