Very interesting read. These guy's used to throw parties, and while partying, would question all the people present on which slogans, ideas they liked best, worst. They basically had their own focus group. Ultimately, that led them to these three simple words which have taken their business to the next level.
I have heard about Life is good myself. Not only are they building a great brand, they do alot of charity work. They hold festivals that they donate the proceeds from to various charities, I believe they have held festivals in 12 different states already. Not only are these guys living life the way they want to, enjoying their success, and providing a product that people demand, they also are helping out those in need. Kudos to them!! They're a great example of how thinking outside the box can lead to great things!!
Three Simple Words
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