The Key to Effective Viral Marketing is Emotional Engagement

Jul 30th, 2008, 01:00 AM #1 (**permalink**)

Viral marketing is the process of using peer-to-peer communications*in order to*rapidly spread information about a brand or*message.*The term ‘viral’ stems from the concept of a ‘virus’, a self-perpetuating phenomenon which infects*whatever it comes in contact with, spreading*itself in an expanding outward arc. Your*message*is the virus. The carriers are your audience.People encounter specific data or ideas [...]

More...

Jul 30th, 2008, 12:38 PM #2 (**permalink**)

Bump ... coincides with the book Made to Stick which is a great read.

Thread Tools
Show Printable Version Email this Page
Display Modes
Linear Mode Switch to Hybrid Mode Switch to Threaded Mode

Similar Threads
Thread	Thread Starter	Forum	Replies	Last Post
Viral Expansion Loops, Kill Your Marketing Budget	PhxMJ	Business Building (E-Biz/Internet)	13	May 1st, 2008 11:15 PM
How to calculate Effective Tax Ratio?	REI	Asset Protection / Taxes / Legal	0	Mar 27th, 2008 01:55 PM
Viral Transmission	yveskleinsky	General Business Discussion	0	Oct 25th, 2007 04:35 PM

Currently Active Users Viewing This Thread: 1 (0 members and 1 guests)