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#1 (permalink) |
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Level: (6) Mercedes
Joined: Aug 2007
Age: 24
Posts: 419
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Well, this is it; this decision could determine who controls the fashion doll industry; Bratz provide strong competition for Mattel, but Barbie is still a strong brand, so if the jury rules in Mattel's favor and they get the Bratz brand, Mattel will dominate flat-out the fashion doll industry. If they rule in MGA's favor, the competition will continue.
Mattel, MGA court battle over Bratz goes to jury - Forbes.com P.S. I wasn't sure if this was the correct news forum for this, I figured since Isaac Larian is an entrepreneur (owner of MGA, the Bratz maker), it fit. |
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#2 (permalink) |
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Level: (6) Mercedes
Joined: Aug 2007
Age: 24
Posts: 419
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Thanked 6 Times in 4 Posts
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Mattel won the first portion, the jury ruling that the original drawings of the dolls belong to Mattel; now they must decide if the subsequent Bratz designs violate these drawings or not; if so, Mattel probably will win the entire franchise.
Mattel Wins In Court And On Bottom Line - Forbes.com Here is the official response from MGA, they give better detail than me: http://www.mgae.com/downloads/pressr...7-08%20_2_.pdf |
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#3 (permalink) |
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Level: (6) Mercedes
Joined: Aug 2007
Age: 24
Posts: 419
![]() Thanks: 3
Thanked 6 Times in 4 Posts
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Well, apparently, according to this press release by Isaac Larian: http://www.mgae.com/downloads/pressr...4-08%20_2_.pdf
someone on the jury used racial slurs in reference to Larian and his family. Call me crazy, but something told me his being Iranian and a Jew might (unfortunately) come against him in this case. |
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