MGA-Mattel Bratz Battle Goes to Jury

WheelsRCool · Jul 12th, 2008, 05:00 PM

Well, this is it; this decision could determine who controls the fashion doll industry; Bratz provide strong competition for Mattel, but Barbie is still a strong brand, so if the jury rules in Mattel's favor and they get the Bratz brand, Mattel will dominate flat-out the fashion doll industry. If they rule in MGA's favor, the competition will continue.

Mattel, MGA court battle over Bratz goes to jury - Forbes.com

P.S. I wasn't sure if this was the correct news forum for this, I figured since Isaac Larian is an entrepreneur (owner of MGA, the Bratz maker), it fit.

WheelsRCool · Jul 18th, 2008, 06:49 PM

Mattel won the first portion, the jury ruling that the original drawings of the dolls belong to Mattel; now they must decide if the subsequent Bratz designs violate these drawings or not; if so, Mattel probably will win the entire franchise.

Mattel Wins In Court And On Bottom Line - Forbes.com

Here is the official response from MGA, they give better detail than me: http://www.mgae.com/downloads/pressr...7-08%20_2_.pdf

WheelsRCool · Jul 26th, 2008, 06:55 PM

Well, apparently, according to this press release by Isaac Larian: http://www.mgae.com/downloads/pressr...4-08%20_2_.pdf

someone on the jury used racial slurs in reference to Larian and his family. Call me crazy, but something told me his being Iranian and a Jew might (unfortunately) come against him in this case.

WheelsRCool · Jul 26th, 2008, 07:14 PM

I wonder if one of the "Law and Order" series will adopt this case for a plot after it is over as they tend to do that.

Jul 12th, 2008, 05:00 PM	#1 (permalink)
WheelsRCool Level: (6) Mercedes Joined: Aug 2007 Age: 24 Posts: 419 Thanks: 3 Thanked 6 Times in 4 Posts	MGA-Mattel Bratz Battle Goes to Jury Well, this is it; this decision could determine who controls the fashion doll industry; Bratz provide strong competition for Mattel, but Barbie is still a strong brand, so if the jury rules in Mattel's favor and they get the Bratz brand, Mattel will dominate flat-out the fashion doll industry. If they rule in MGA's favor, the competition will continue. Mattel, MGA court battle over Bratz goes to jury - Forbes.com P.S. I wasn't sure if this was the correct news forum for this, I figured since Isaac Larian is an entrepreneur (owner of MGA, the Bratz maker), it fit.

Jul 18th, 2008, 06:49 PM	#2 (permalink)
WheelsRCool Level: (6) Mercedes Joined: Aug 2007 Age: 24 Posts: 419 Thanks: 3 Thanked 6 Times in 4 Posts	Re: MGA-Mattel Bratz Battle Goes to Jury Mattel won the first portion, the jury ruling that the original drawings of the dolls belong to Mattel; now they must decide if the subsequent Bratz designs violate these drawings or not; if so, Mattel probably will win the entire franchise. Mattel Wins In Court And On Bottom Line - Forbes.com Here is the official response from MGA, they give better detail than me: http://www.mgae.com/downloads/pressr...7-08%20_2_.pdf

Jul 26th, 2008, 06:55 PM	#3 (permalink)
WheelsRCool Level: (6) Mercedes Joined: Aug 2007 Age: 24 Posts: 419 Thanks: 3 Thanked 6 Times in 4 Posts	Re: MGA-Mattel Bratz Battle Goes to Jury Well, apparently, according to this press release by Isaac Larian: http://www.mgae.com/downloads/pressr...4-08%20_2_.pdf someone on the jury used racial slurs in reference to Larian and his family. Call me crazy, but something told me his being Iranian and a Jew might (unfortunately) come against him in this case.

Jul 26th, 2008, 07:14 PM	#4 (permalink)
WheelsRCool Level: (6) Mercedes Joined: Aug 2007 Age: 24 Posts: 419 Thanks: 3 Thanked 6 Times in 4 Posts	Re: MGA-Mattel Bratz Battle Goes to Jury I wonder if one of the "Law and Order" series will adopt this case for a plot after it is over as they tend to do that.

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